Burger King Case Study Example | Topics and Well Written Essays - 1250 words

Burger King - Case Study Example The commercial also sampled reactions from real customers who were offered an alternative burger from competitor brands after they had placed orders for the whopper burger from Burger King. This commercial went viral online and further its popularity was enhanced by television commercials and adverts online and in print. The blend of the online viral and television campaigns is indeed the genius part in Burger King’s â€Å"Whopper Freakout† marketing campaign. This marketing strategy captured larger markets than online or television campaigns, each used on their own, would capture (Eick). The television commercial was viewed by thousands and thousands of people and the marketing message reached not just the typical whopper bugger fan but so many other people who could potentially begin to prefer the whopper burger to other brand burgers. Burger King’s utilization of the â€Å"Whopper Freakout† television commercial in strategic slots such as during breaks in major sports tournaments was another genius move that captured the attention of numerous Burger King’s male customers and sports enthusiasts who were fans of the whopper bugger. The online campaign in the form of the viral video was also another brilliant move by Burger King. Although quite different in concept than other viral videos, the â€Å"Whopper Freakout† online campaign generated over 1.3 million views of the original 7.5 minute video (Eick). Reactions from real customers in the video â€Å"hit home† more for viewers whose reactions largely ranged between increased loyalty to the whopper bugger and interest in it from audiences who had not previously ordered the whopper bugger (Eick). It is also clear that Burger King’s â€Å"Whopper Freakout† campaign also hit the mark when buzz created from the television and online campaigns served to generate more interest on the video posted on Burger King’s whopperfreakout.com website and o n YouTube. The success of this marketing campaign can also be seen on analysis of how popular online searches for the keywords â€Å"whopper burger† and other words related to this product were in the period following the launch of the campaign. When considering online statistics, this marketing campaign is easily termed as brilliant based on how its online popularity, soon after the campaign was launched, ranked higher than the online popularity of one of the 2008 U.S top presidential candidates, Hillary Clinton, at the same period of a peak political event. The hits for the â€Å"Whopper Freakout† video on whopperfreakout.com were ranked above the hits on hillaryclinto.com from people searching for information on this presidential candidate (Eick). On negative analysis, could Burger King’s marketing campaign have advertised the whopper burger so much to the loss of popularity of other products in its chain? There is a chance that this could have been the upsho t of the â€Å"Whopper Freakout† campaign. It could also show that Burger King achieved its marketing goal of proving that the whopper burger was central to the American food culture. Burger King’s â€Å"Whopper Freakout† campaign gave a whole new meaning to viral marketing and what it can do for a business and its products. From the Burger King case as well as from an entire marketing perspective, viral marketing has its pros and cons. Viral marketing is a great way for a business to gain exposure

Relationship between the brand personality and purchase intention Essay

Relationship between the brand personality and purchase intention through the use of Country of Origin (COO) image and by illustrating how this impacts the intention of purchase - Essay Example The hypotheses was acknowledged through an analysis of the auto industry of China and the validation was carried out by taking into account the auto brand of Honda of Japan. The questionnaire was divided into two parts, the first part weighed the COO image, purchase intention, brand personality and subjective knowledge that the consumer possessed about the product; the second part was the registering of information the persons. The result that came out was that it was clearly established that the purchase intention is positively affected by the brand personality and the COO image. It was found that the positive COO image acted as an encouraging sign between the brand personality and purchase intention and so it would tend to increase positive brand personality and its impact on purchase intention. However if there was a negative COO image then this tend to lower the positive impact of brand personality on the purchase intention. Further it was found that if a company had a negative COO and had a weak brand personality it would still have a higher purchase intention than that of a company with a positive COO image and a weak brand personality. The report clearly suggests that there are issues like COO image which adversely affect the relationship between brand personality and purchase intention. ... Limitations and future research direction. However the research has been kept limited to an analysis of two countries. This might be a consideration which would be detrimental. Further it is quite easy to get away with the COO image when there is a lower price. Thus it can be said that the price also comes into play which makes the point of the country of origin a bit weak. Thus it can be said with ease that the research will tend to be ineffective once the generality of causes affecting the intention of the consumers are taken into account. The limitations that can be ascertained are the exclusion of the control variable in the product. The prices of the product have not been included. The research just plainly says that many points have not been considered. This is a great detriment. Corporate brand image, Satisfaction and store loyalty Background of the paper The article has clearly been written to establish the possible impact of a corporate store image on the satisfaction of the customer and the devotion that has been placed on grocery retailers. Conceptual framework and theory The corporate (store) image show the impact of a retailer as a brand, production brands and brands of store is alleged. The brand store and manufacturer store is included because of the fact that the quality of the product brand is dependent on these brands. Research design and implementation The tests were carried out through a survey via mail to consumers of answers which were usable. The test was apparently based on a model that related the hidden variables to the obvious variable and showed how store loyalty was dependent on these. Main conclusions and contribution to marketing literature and practice It was found that retailers

Malcolm X and Martin Luther King Jr Essay Example for Free

Malcolm X and Martin Luther King Jr Essay The PBS video, â€Å"Malcolm and the Civil Rights Movement† is important in showing the varying views of both Malcolm X and Martin Luther King Jr. The video makes it well evident that both men were striving for the same end result, which was â€Å"defeating white racism and empowering African Americans. However, as the video explains, while both men had the same destination in mind, they both sought different journeys to get there. Through an analysis of the PBS video, Martin Luther King Jr.’s â€Å"I Have a Dream† speech, and several passages from The Autobiography of Malcolm X, it can be concluded that while the two men wanted the same thing, they both had different views and beliefs; Malcolm X was angry, bitter and vengeful, while Martin Luther King Jr. was only concerned with fixing the issue at hand. Early in the PBS video, it is explained that while King wished to mend and strengthen a family bond that already existed, Malcolm X viewed himself and black Muslims as an outside party. This is evident through the public denial that Malcolm X was even an American due to his opposing view of the suggestion of â€Å"integration with white America.† (â€Å"Malcolm and the Civil Rights Movement†, The American Experience. PBS. Video Transcript) This belief that Malcolm X was completely angry and against white America is aided though a passage in his autobiography coming from page 292 of the fifteenth chapter. In the first provided passage of Malcom X’s autobiography, Malcolm X shows marked bitterness and hatred in his choice of words to describe the situation. This can best be attributed to the quoting of the his words saying â€Å"the antebellum white slavemaster even devilishly manipulated his own woman.† This phrasing by Malcolm X speaks volumes to how he views the relationship of the white male to the rest of society. Through the using of the word â€Å"devilishly† he is portraying his inner thoughts that the white man is evil and c orrupt in his judgments. Then by using the words and â€Å"manipulated† and â€Å"own†, Malcolm X is expressing his belief that the white man is power hungry and sees the world as a game for his bemusement and handling. Furthermore by saying â€Å"his own woman†, this would suggest that Malcolm X believes that the white slave owner sees himself the master of not only black men but also white females. (Malcolm X, p. 292) To the slave owner, everything but himself is property and assets to be owned and managed. The passage then goes on to explain that Malcolm X strongly holds a general stereotype of slave owners copulating with their slaves to be unquestioned fact about all slave owners. His remarks that the slave owner has conned his wife into letting him procreate with the slaves allows valuable insight into Malcolm X’s thoughts that white male is purely a trickster and untrustworthy. The final two paragraphs of the first passage provided from The Autobiography of Malcolm X offer perhaps the most profound description of Malcolm X’s beliefs surrounding the relationship between blacks and whites. Through the anecdote of the girl traveling all that way to try and make amends for something that not even herself has been proven guilty of showcases how impenetrable Malcolm X’s beliefs are. While the girl asks Malcolm X if he believes â€Å"there are good white people†, Malcolm X explains that only actions can change his thoughts. The girl then offers, â€Å"What can I do?† at which Malcolm X responds that there is nothing she can do (Malcolm X, p. 292). This effectively renders the argument that Malcolm X firmly believes that the previous and current disrespectful actions whites have shown blacks are unforgiving. This belief and anger strongly contradicts with the first part of Martin Luther King Jr.’s â€Å"I Have a Dream† spee ch. Martin Luther King Jr. begins his speech with a preface of â€Å"let us not wallow in the valley of despair,† which he uses to say that the past does not need to define the feelings of the future. King then addresses that by moving on from the past quarrels, brotherhood can be established and the nation’s creed of â€Å"all men are created equal† can be recognized (â€Å"Martin Luther King: I Have a Dream† 1963. Speech). Paralleling this theme of the past not defining the future, King speaks of the state of Mississippi’s current and previous mishaps and how it can change as long as the past is left in the past. In the second provided passage of Malcolm X’s autobiography, which is pages 250 and 251 of the fourteenth chapter, it becomes increasingly clear that Malcolm X does not believe that whites and blacks can live happily on the same level. He then makes a unique distinction between the words segregate and separate. Through a reference to Elijah Mohammed, Malcolm X explains that segregation implies that one side –blacks– are inferior to the other side, while separation suggests that both sides have mutually agreed to part ways and keep distance without one holding significant power or influence over the others. To round out the passage, Malcolm X makes an analogy to a mother and her child stating that unless the baby is separate at birth then both the mother and baby will ultimately die (Malcolm X, p. 250-1). Interestingly, in the third provided passage, which is also found in the fourteenth chapter on pages 260 and 261, Malcolm X makes an interesting comparison of the black people being pets of the white society. This shows that Malcolm X believes that blacks are being trained for the benefit of whites and even mentions the word â€Å"brainwashing† to describe how whites have affected blacks. This passage continues the thought from the second provided passage from earlier in the chapter that blacks should be given the chance to be their own people, away from the influence of white society (Malcolm X, p. 260-1). This analogy suggests that Malcolm X sees the black peoples as independent people that deserve the chance to grow and mature on their own terms. Differing strongly from Malcolm X is King’s speech which showcases his believe that separation is not needed and that he envisions both races coming together as a family. This is illustrated through the line â€Å"black boys and black girls will be able to join hands with little white boys and white girls as sister and brothers.† With reference to his reverend background, King makes a suggestion that religion can be a unifying factor for the two races and that â€Å"the Lord shall be revealed and all flesh shall see it together.† (â€Å"Martin Luther King: I Have a Dream†, 1963. Speech) This is in direct contrast to Malcolm X and his autobiography, which puts significant emphasis on his Muslim beliefs being in direct opposition to white society. With the religious tone set, King’s speech then continues to explain how the previous grievances and tragedies of yesterday can be removed for tomorrow beginning with the phrase â€Å"with this faith†. This explains that King was looking to mend fences while Malcolm X saw the situation as â€Å"us versus everyone† and that everyone was out to victimize them. Finishing his speech, King expands the current situation to encompass the hardships of all other situations in the United States. Through this, King is able to offer that uniting of the black and white races can be a foundation for freedom of all parties in the United States. This helps to explain the difference between the views King and Malcolm X most clearly. While Malcolm X believes that unless separation is achieved the two races will destroy each other, King believes that if the two races come together then great achievements and progress in freedom for all can be accomplished. The PBS video then explains that Malcolm X did not want the black Muslim people to viewed as â€Å"defenseless† and thus, he was opposed to a strategy of non-violence (â€Å"Malcolm and the Civil Rights Movement†, The American Experience. PBS. Video Transcript). Because of the differing views on violence, religion was brought into play and Malcolm X insinuated that King was following the white man’s religion and still being controlled by him. While physical violence was avoided by King’s strategy, so was verbal assault as King often avoided criticizing Malcolm X and his comments. The video then explains that Malcolm X’s unique position then became less dominant in his mind as he felt let down from Elijah Muhammad after the death of Ronald Stokes. At the same time Malcolm X was looking to cause physical pain to the other side, King was making legislative and social gains in his movement (â€Å"Malcolm and the Civil Rights Movement†, The American Experience. PBS. Video Transcript). This helps to explain that King largely wanted a fix to the problem, while Malcolm X wanted revenge. Through an analysis of the PBS video, Martin Luther King Jr.’s â€Å"I Have a Dream† speech, and several passages from The Autobiography of Malcolm X, it can be concluded that while the two men wanted the same thing, they both had different views and believes. Malcolm X can be concluded to be angry, bitter and vengeful, with no believe that the relationship between blacks and whites could be salvaged. While differing greatly, Martin Luther King Jr. can be said to be guided by faith, optimistic, future oriented and only concerned with fixing the issue at hand. Works Cited 1.King, Martin Luther. Dr. Martin Luther King: I Have a Dream. March on Washington for Jobs and Freedom. Lincoln Memorial, Washington D.C. 28 Aug. 1963. Speech. 2.Malcom and the Civil Rights Movement. The American Experience. PBS. 5 May 2005. Television. Transcript. 3.Malcolm X. Chapter 14. The Autobiography of Malcolm X: As Told by Alex Haley. Alex Haley. New York: Random House, 1964. 250-1, 260-1. Print. 4.Malcolm X. Chapter 15. The Autobiography of Malcolm X: As Told by Alex Haley. Alex Haley. New York: Random House, 1964. 292. Print.

The Effects Of Dehydration And Rapidly Consuming Water Biology Essay

The Effects Of Dehydration And Rapidly Consuming Water Biology Essay Blood pressure measures the pressure applied against the inner walls of arteries, it differs throughout the body and is controlled by the contraction of the heart and can vary from person to person based upon their age, weight, and overall health. The two types of pressure are referred to as systolic pressure, when the ventricles contract and push blood through the body, and diastolic pressure, the ventricle fills with blood again. High blood pressure, when blood exerts a high amount of pressure because there is difficulty moving throughout the body, has proven to be an adverse health condition involving heart disease and stroke (www.freedrinkingwater.com 2009). Dehydration demonstrates a relationship with higher blood pressure and is referred to as essential hypertension (Insel et al. 2010). There is a steady rise in blood pressure that indicates a shortening supply of water and the blood vessels react accordingly. Lumen or the tiny holes in the blood vessels are able to adapt, open and close, in response to the amount of blood. Studies have shown that only 8% of the insufficient water intake affects the volume of blood directly compared to the 66% imposed on the volume water in certain cells (Batmanghelidj 2003). However, the circulatory system shrinks by closing the lumen throughout the blood vessels. First, in the peripheral capillaries and eventually the larger vessels constrict in order to try and maintain full blood vessels. This gives a rise to tension or pressure throughout the blood vessels and a higher blood pressure overall (Batmanghelidj 2003). There are other studies that show the importance of water balance and the key role of the antidiuretic hormone (ADH) (Purves et al. 2006). Water is such an essential part of the human body that there are specialized cells in the brain that detect the elevated sodium levels within the body and signal the pituitary gland to release ADH to indicate to the kidney that it should conserve water (Insel et al. 2010). This conserves blood volume and maintains blood pressure. When there are low levels of ADH not as much water is absorbed and dilute urine is produced. Water retention and intake dilutes the blood and expands blood volume. (Purves et al. 2006) My experiment is to test the rapid consumption of water and the effects on blood pressure. My hypothesis is that the consumption of water will cause my blood pressure to drop because it will add to the fluidity of my blood and make is easier to pass through the arteries and the heart rate will drop because of the less pressure. The null hypothesis would be that the consumption of water would take no effect on blood pressure or cause a rise in blood pressure and heart rate. As the previous background information has shown, hydration can play a major role in high blood pressure and therefore adverse health. Materials and Methods: The first instrument to note would be the sphygmomanometer, a device used to measure blood pressure. Before we drank the water we had to place the sphygmomanometer on correctly and take our basal blood pressure. We had all been in a resting position for around 2 hours, this qualified as enough time to take our initial basal blood pressures. To obtain accurate results the sphygmomanometer must be placed correctly over the brachial artery and pumped to around 150 mm Hg. The average of class was obtained by adding up all the systolic pressures and dividing by 26, the number of students conducting the test and the same was performed for the diastolic pressures. The first average basal blood pressure for the class was 104/70, the second 110/71 and the third was 107/70. The sphygmomanometer also displays the heart rate of the person using it. The classs average basal heart rates were 77, 79 and 78 (beats per minute). Once the initial readings were complete the water was prepared to be cons umed. The temperature of the water varied because there were students that had water bottles sitting out a room temperature for at least 2 hours while others had to fill them from the water fountain, which is chilled. Usually using a nalgene, 24 fl. oz of water were prepared to be consumed. It can be assumed that most people in the classroom were slightly, if not significantly dehydrated because we had not drunk any water for at least 2 hours. The sphygmomanometer was prepared as before on the first partner, the water was rapidly consumed and the blood pressure and pulse was taken immediately after they were finished drinking. There was a 3 minute break between the next blood pressure reading so the other partner has the sphygmomanometer placed on their brachial artery and consumes the same amount of water and has their blood pressure and pulse was taken. The sphygmomanometer was traded between the two partners every three minutes to record the different blood pressures and pulse for the next 12 minutes. The average blood pressures for the corresponding 3 minute intervals were 120/79, 114/68, 111/71, 117/77, and 114/72. The average heart rates were 71, 70, 69, 71, and 71 likewise. The independent variable was the amount of water consumed while the dependent variable was the blood pressure and pulse because it was what we were testing for. The constants for this experiment were time, the environment we were all in and the fact that water was consumed. This experiment was also paired because the same group of people that performed the basal readings conducted the rest of the experiment as well. There were 13 groups of two throughout the class and the same experiment was replicated in each pair. Statistics: Figure 1: Range of Basal Heart Rate 60 bpm Range of 0 min Heart Rate 75 bpm Range of 3 min Heart Rate 54 bpm Range of 6 min Heart Rate 54 bpm Range of 9 min Heart Rate 76 bpm Range of 12 min Heart Rate 58 bpm Table 1 Data Range: Figure 2: Range of Diastolic Data: Range of Systolic Data: Range of Basal Systolic 68 mm Hg Range of 0 min Systolic 84 mm Hg Range of 3 min Systolic 59 mm Hg Range of 6 min Systolic 53 mm Hg Range of 9 min Systolic 62 mm Hg Range of 12 min Systolic 49 mm Hg Range of Basal Diastolic 58 mm Hg Range of 0 min Diastolic 79 mm Hg Range of 3 min Diastolic 60 mm Hg Range of 6 min Diastolic 52 mm Hg Range of 9 min Diastolic 77 mm Hg Range of 12 min Diastolic 52 mm Hg Table 2 Table 3 T-Test with Averages: Table 4 Results: This experiment tested the results of rapidly drinking water when dehydrated on heart rate and blood pressure of subject. The results for the average heart rate seem to demonstrate that the pulse does not change very much with the consumption of water. As for the systolic and diastolic pressures, there are some changes after the water is consumed. There appears to be a spike in the systolic pressure around the 0 minute mark and then it decreases to about average again. The diastolic pressure is much more similar to the heart rate because it is relatively consistent to the average, no drastic changes. The t-test is much more than .05 and shows that the chance these results were random is very high. The ranges of each data set display the differences between each array of data. Discussion: My hypothesis states: that the consumption of water will cause the blood pressure and heart rate to drop. My prediction is that the water will add to the fluidity of my blood and make it easier to travel through the arteries and relieve pressure. My results did not support my hypothesis because there was an initial rise in systolic pressure after the water was consumed. The pressure never dropped significantly below the basal readings and therefore my hypothesis was not supported and the null hypothesis tested correctly. If you look at the t-test table (table 4) the p-values were very high, much higher than .05, and this shows that the results had a very high chance of being random. My new hypothesis would be the consumption of water will cause my blood pressure to rise. The reasoning behind this thought is that the water adds to the mass of blood flowing throughout the body and therefore, creates more pressure on the walls of the arteries and yields a higher pressure than before. On ce the water is evened out throughout the body the pressure decreases to around the basal readings. One of the most obvious errors about this lab was the gathering of information from the class. Time is always a constraint on lab work and we ran out of time before we could gather all our information together right after the experiment. Instead, our TA had to collect all the data and put it on a spread sheet. I believe there may have been some communication issues because there are parts of the data that are considered instrumental error and there are no numbers for calculations. The other error that I noticed was the temperature of the water because we didnt actually see if everybodys water was the same temperature or not. On that note, the amount of water also varied at times because not everybody was able to measure out 24 fl. Oz with a nalgene and had to estimate. Looking at previously published work there is evidence that dehydration and hypotension (low-blood pressure) seem to go hand in hand (Weed 1999). Therefore, when hydrated the blood pressure will rise. This is the exact opposite of what I stated in my hypothesis because I thought that addition of water would lower the blood pressure. Heart rate is also low during dehydration but is more variable if it will change during re-hydration or not (Montain and Coyle 1992). Once again, this is the exact opposite of what I predicted in my hypothesis. It appears that most previously printed work does not support my hypothesis. As I mentioned earlier the largest weaknesses I noticed in this experiment were time, communication between TA and student, volume and temperature of water. I would suggest that more time is set aside for the collection and processing of data stage in the experiment so that the entire class is able to get the full amount of information there instead of having the TA email everybody for their results and then making a spreadsheet. The experiment can also be better prepared with pre-measured cups of water with thermometers so the temperature and volume can be more consistent. My conclusion to this experiment is that dehydration does have an effect on blood pressure, it causes it to rise. The water adds to the pressure against the walls of the arteries. There appears to be no direct effect on the actual heart rate after the water is consumed. Literature Cited: Batmanghelidj, F. 2003. Water: For Health, for Healing, for Life Youre Not Sick, Youre Thirsty! New York: Warner Books. p 93-100. Health information- water alleviate symptoms High blood pressure /Cholesterol. Drinking Water Filters- Reverse Osmosis Water Purifiers Water Softeners. Web. 01 Feb. 2010. . Insel et al. 2010. Discovering Nutrition. London: Jones and Bartlett International. p. 400-403 Purves et al. 2003. Life The Science of Biology. 7th Edition. New York: Sinauer Associates and W. H. Freeman. p. 216-221 Montain SJ, Coyle FH. 1992. Influence of graded dehydration on hyperthermia and cardiovascular drift during exercise. Journal of Applied Physiology Weed L, Weed L. 1999. Changing the Doctor-Patient Relationship. BMJ Weedman D, Sokoloski E. 2009. Biology of Organisms: Laboratory Manuel. Ohio: Cengage Learning. P. 170-183

tempmagic Magic in Shakespeares The Tempest :: Tempest essays

Magic in Shakespeare’s Tempest The Tempest, written in 1611, was one of William Shakespeare's last plays. It has a combination of superb characters, interesting settings, and a good plot line—all held together by the running theme of magic, and its ever- present importance. A closer examination of the magic in The Tempest, and the public's view of magic at the time, will give insight as to Shakespeare's choice of magic as a theme, and why it has made the play so successful and timeless. Magic presented itself to Shakespeare as a controversial topic, as it had been the persecution of those believed to perform "black magic," (witches) that had been at the forefront of societal concerns since 1050. However, after 500 years of witch-hunts, a turning point occurred in 1584, at the publication of Reginald Scot's The Discouerie of Witchcrafte (The Discovery of Witchcraft). This book was the first major book to denounce witch-hunts and their ringleaders, and unquestionable the first book in English to actually hypothesize about the methods of these so-called witches. It contained one chapter of approximately twenty pages describing what we might view as unsophisticated, old-time magic tricks. One would assume that it was this text, and texts succeeding this (The Art of Juggling, written by Samuel Ridd in 1610 also presented a few how-to's of magic) were probably not only what suggested the idea of using magic as a them to Shakespeare, but in addition, provided methods as to how the magic in the play might be accomplished. Despite the fact that in retrospective analysis it is fairly clear that witches were nothing more that magicians with a slightly different presentation, audiences were not always aware of –and those that were, were rarely convinced by—the two aforementioned texts. Witches were still persecuted and witch-hunts did not actually stop until the end of the seventeenth century. Therefore, Shakespeare's use of magic was controversial, compounded by the fact that Prospero was presented in a largely good light—a move probably made as a political statement, as it is known that Shakespeare's plays were sometimes written to include political suggestions to King James. However, when Prospero relinquished his powers at the end of the play, those that did believe in the witch-hunts were satisfied. Everyone was happy. After considering the contention that the masque scene was added for the purposes of compliment to Elizabeth and Frederick's marriage, one could conclude that Shakespeare learned more about magic after he wrote The Tempest. The reasoning follows. One could only assume that Shakespeare would have tried to make the magic in the play as fooling and magical as possible. tempmagic Magic in Shakespeare's The Tempest :: Tempest essays Magic in Shakespeare’s Tempest The Tempest, written in 1611, was one of William Shakespeare's last plays. It has a combination of superb characters, interesting settings, and a good plot line—all held together by the running theme of magic, and its ever- present importance. A closer examination of the magic in The Tempest, and the public's view of magic at the time, will give insight as to Shakespeare's choice of magic as a theme, and why it has made the play so successful and timeless. Magic presented itself to Shakespeare as a controversial topic, as it had been the persecution of those believed to perform "black magic," (witches) that had been at the forefront of societal concerns since 1050. However, after 500 years of witch-hunts, a turning point occurred in 1584, at the publication of Reginald Scot's The Discouerie of Witchcrafte (The Discovery of Witchcraft). This book was the first major book to denounce witch-hunts and their ringleaders, and unquestionable the first book in English to actually hypothesize about the methods of these so-called witches. It contained one chapter of approximately twenty pages describing what we might view as unsophisticated, old-time magic tricks. One would assume that it was this text, and texts succeeding this (The Art of Juggling, written by Samuel Ridd in 1610 also presented a few how-to's of magic) were probably not only what suggested the idea of using magic as a them to Shakespeare, but in addition, provided methods as to how the magic in the play might be accomplished. Despite the fact that in retrospective analysis it is fairly clear that witches were nothing more that magicians with a slightly different presentation, audiences were not always aware of –and those that were, were rarely convinced by—the two aforementioned texts. Witches were still persecuted and witch-hunts did not actually stop until the end of the seventeenth century. Therefore, Shakespeare's use of magic was controversial, compounded by the fact that Prospero was presented in a largely good light—a move probably made as a political statement, as it is known that Shakespeare's plays were sometimes written to include political suggestions to King James. However, when Prospero relinquished his powers at the end of the play, those that did believe in the witch-hunts were satisfied. Everyone was happy. After considering the contention that the masque scene was added for the purposes of compliment to Elizabeth and Frederick's marriage, one could conclude that Shakespeare learned more about magic after he wrote The Tempest. The reasoning follows. One could only assume that Shakespeare would have tried to make the magic in the play as fooling and magical as possible.

Coming-of-Age Stories with Morals: T. Coraghessan Boyles Greasy Lake a

T. Coraghessan Boyle's "Greasy Lake" and John Updike's "A & P" have many similarities as well as differences. Both are coming-of-age stories that teach some sort of lesson to the protagonist at the end. â€Å"A&P† is about a nineteen-year-old boy who stands up against his manager to impress a couple of girls who are dressed â€Å"immodestly†. â€Å"Greasy Lake† is about many nineteen years olds playing a prank on a couple of bad characters who turn out to show the teens what they can really do in return. Luckily, the narrator and Sammy both realize their deficiency after the situations with the other characters. In â€Å"A&P† the narrator’s turning point in his life is when he finds the bikers body in the lake next to him. In â€Å"Greasy Lake† the realization occurs after Sammy quits his job and tries to be the â€Å"hero† to those girls. In both stories, the protagonists’ have no idea what the real world is like, or how it works. The narrator in â€Å"Greasy Lake† does not know what bad means until his own â€Å"badness† is put to the test in the real world. From his experience, Sammy learns that he will...

Bellboy

Lewis also appears in a speaking role playing himself escorted by a large entourage, as his bellhop counterpart simultaneously emerges from a crowded elevator. Principal photography took place from February 8 to March 5, 1960 and marked Jerry Lewis's debut as a director. Filming took place at the Fontainebleau Hotel in Miami Beach, Florida; Lewis would film during the day and perform in the nightclub at night. [l] Before he began, Lewis consulted his friend Stan Laurel about the script.Since Laurel had worked in silent films and was familiar with pantomime, he offered suggestions. It is unknown if Lewis actually used any of Laurel's ideas in the production. [2] But it is believed Lewis paid homage to the comic by naming his character ‘Stanley' after him. A Stan Laurel-like character also appears throughout the story, portrayed by writer and impressionist Bill Richmond. The film marked an pioneering use of a video assist system, providingLewis a way to see the action even though he was in the scene. [3] Paramount wanted to have a Jerry Lewis movie for summer release (in North America). The movie that it wanted to release was Cinderfella, which had finished shooting in December 1959. Lewis wanted to hold back the release of that movie for the Christmas 1960 holiday and Paramount only agreed if Jerry could deliver another movie for summer. Therefore, while playing an engagement in Miami Beach, Lewis came up with this.