Los Angeles Kings Marketing Plan Essay Example for Free

Los Angeles Kings Marketing Plan Essay I. Executive Summary The NHL has seen its fairs share of storied franchises, but non-however may stick out more than the Los Angeles Kings. At one time the Kings had acquired arguably, the best player to ever lace up his skates in Wayne Gretzky and were competing for the Stanley Cup year-in-and-year-out. The Kings have been long regarded as one of the better ran franchises in sports, thanks to managements commitment to winning. However, the Kings have not managed their ultimate goal of a Stanley Cup, they manage to remain competitive every year. The closest they came was in 1993, where they lost to the Montreal Canadians in the Stanley Cup Finals. Behind the play on the ice though comes a marketing strategy that ties it all together. This strategy will be developed in conjunction with, Vice President of Marketing Jonathon Lowe, and team owners Philip Anschutz and Edward Roski Jr. The following strategy will include sales, promotions, merchandising, advertising/sponsorships, public relations, and then of course community relations. The Kings came to the NHL in 1966, as apart of the â€Å"new 6† that doubled the size of the NHL and brought a franchise to Southern California. Then owner of the Los Angeles Lakers, Kent Cooke brought his passion for the sport of hockey, and for the city of Los Angeles together when he created the organization. After 44 seasons of hockey the Kings are now one of the more storied franchises in the NHL today. This past season the Kings enjoyed a great fan turnout averaging 18,803 fans filling the building to an average of 99.8% capacity, up 6% from the previous season. The Kings do not have to compete with the LA Lakers or Clippers of the NBA so much being as how all three teams play out of the Staples Center, but in a city like LA where the entertainment dollar is more competitive now than ever, it is important for the Kings to stay ahead of the rest of the competition. Fans need to know that they have the opportunity to catch the most exciting game on ice, every time the Kings play at home. If there is one thing LA fans are notorious for it is only coming to â€Å"important† games. That is why we need to branch out to new fans and make sure old fans still know the Kings run this town. II Sales: Sales, the lifeblood of any organization, the biggest factor that separates a successful franchise to a non-successful franchise. The Kings currently have their season ticket plan broken up into several different categories they include, full/half season ticket plans, along with 10-game deals, a Wild West package, and then single/group ticket sales. Also there are Royal benefits made available to full/half season ticket holders, and 10-game ticket holders. By becoming a season ticket holder be it full, half, or a 10-game plan the fan is entitled to Royal benefits that include but are not limited to: * Stanley Cup Playoff Ticket Priority * Significant saving on tickets * Flexible interest free payments * 10% off at the team LA Store * Ability to purchase advance tickets to other events at the Staples Center, Home Depot Center, LA LIVE and more * Ability to purchase Staples Center pre-paid parking They also include Royal Service Programs that include: * Access to a personal Season Ticket Service Executive * Kings CARE donation program (this gives the ticket holder the opportunity to donate unwanted tickets to the Kings CARE foundation) * Ability to upgrade account or add tickets to account * Access to LAKings.com/seasontix this website give the fan the option to view their account, access tickets, make payments, renew tickets, and sell tickets on Ticketmaster’s TicketExchange They also include Royal Treatment: * Receive invites to exclusive Team Member events like, a Meet the Players Party, State of the Franchise, private practices, listen in on conference calls, and much much more * Refer a friend to season tickets and receive free Team LA gear. The Kings play 82 regular season games in the Western Conference, Pacific division. Of these 82 games 41 are played at home, the rest on the road. For all 41 home games the ticket sales are as follows: The Kings offer great deals to buy tickets in bulk, i.e. season tickets and are willing to sacrifice some profits to bring fans into the arena. The only thing that the Kings lack in their season ticket packages are names that people can get excited for. The full season ticket holder package will be renamed the â€Å"King’s Royal Court†, this is something that will help the fan feel more connected to the team. The half season ticket holder package will be known as â€Å"the Royal package of the Crown†. The 10-Game packages needed names with a little more spunk so instead of the 10-Game, Big Game package, it will be known as the â€Å"10-Game War† to because it is war on the ice and the team will be playing some of the best competition the NHL has to offer. The Weekend Plan could be renamed â€Å"Time Away From the Throne†, because it is a weekend and people typically do not have to work. I like the name of the Flex package because it tells the consum er exactly what they are getting. Following package sales are individual ticket sales and group ticket sales. Single game tickets can be purchased through the box office or the team’s website via Ticketmaster. Pricing for tickets are based on demand, opponent, day of week, and number of days before the game. Prices may vary from week to week and will go up or down each Wednesday based on these factors. The way the price for tickets is determined is very interesting, it is good for the fans and bad for the fans, because the system relies heavily on what games being played and there performance of the team. This gives fans with a lower level of income the ability to catch a Kings game, even though the opponent might not be that good. Group tickets are available to groups of 15 or more and offer value priced seating based on the game. The idea behind group seating is to bring the groups, pride, passion, and power to the Staples Center to support the LA Kings. The Kings work with multiple youth hockey organizations, along with other organizations throughout the area to achieve group sales. III Promotions The Kings do an excellent job with promotions to get fans into the arena, different nights of the week have a different theme, all of which appeal to the people who live in the Los Angeles area. The promotions schedule is as follows: * Oct. 18: Opening Night * Oct. 22: Law Enforcement Appreciation Night * Oct. 25: Kroq Tailgate, Hockey fights cancer * Nov. 3: Canadian Heritage Night * Nov. 5: Waste Management â€Å"Green Game† * Nov. 8: Native American Pride Night, USC vs UCLA * Nov. 12: Boy Scout Night * Dec. 1: Career Night * Dec. 10: Legends Night, Firefighter Appreciation Night * Jan. 2: Legends Night * Jan. 5: Faith Family Night * Jan. 9: Russian Heritage Night * Jan. 12: Waste Management â€Å"Green Game† * Jan. 19: Jewish Pride Night * Jan. 23: Armenian Pride Night * Feb. 18: Legends Night, Black History Night * Mar. 3: Waste Management â€Å"Green Game† * Mar. 22: Law Enforcement Night presented by Enterprise Rent-a-center Along with these promotions that are geared towards promoting community bonding there is Military Mondays which honors those who have served in our military, Website Wednesdays which offer different deals on Wednesday of ever week, and Student Nights which are games that offer discounted tickets to all students with valid ID. IV Merchandising Merchandising deals with all aspects of the game, it is the difference between any old game and a sporting event. The fact that when a fan enters the Staples Center they are welcomed to a sea of black and purple and blinded by the Kings crown is what makes a Kings game a Kings game. The Kings are fortunate to have a very intensive website dedicated to Merchandise that includes jerseys, tee shirts, golf shirts, sweatshirts, and much more. The goal behind the Kings merchandising techniques is that everyone who walks into Staples Center better be wearing some type of Kings memorabilia and if they are not they better walk out with something on. In the arena itself there is a store dedicated to offering women’s apparel. The store had pink and form fitting hockey jerseys for women because the normal jerseys are too big. The store also had Kings shirts that are a little more flashy than normal and would appeal more to a women’s eye. Along with the women’s store there are several stores in the arena that are designed for children. These stores have Kings toys and mini hockey sticks, plus clothes and jerseys designed for children to wear. All along the arena there are places for men to buy merchandise they include jerseys, hats, tee shirt, sweatshirts, hockey pucks and much more. Some of the more popular items are the shirts designed for women, golf balls and hockey puck with the Kings logo on it. The Kings have a very recognizable brand and are amongst the top teams in revenue generators for the NHL. V Sponsorships The Kings have formed multiple corporate sponsorships that help fuel their organization. Most notably is Staples, whom own the naming right to the arena they play in but that is also in conjunction with the Lakers, Clippers, and city of Los Angeles. On top of that the Kings have teamed up with Verizon Wireless and Wells Fargo both of which are huge national organizations. The Kings also pair up with corporations to bring events to games. The Kings have deals wit h Pizza Hut to sponsor events, Waste Management sponsors â€Å"Green Games† for the Kings, and Kroqs also sponsored a themed game promotion. Sponsorships are a huge part of revenue and the best way to attract new sponsors is to attract fans. Some suggestions that the Kings could use would be to get a company to sponsor some type of ticket deal, it would reduce the cost to the consumer, and could come with coupons to use at the sponsoring company’s facilities. Another sponsorship idea is to have corporate sponsored events like a golf outing for charity or something of that nature. The Kings have the luxury have having a giant billboard that surrounds the ice they play on so corporate sponsors are not too hard to come by. Some notable sponsorships are Delta, Carl’s JR, Hooters, Toyota, and the Penalty Box, which is a bar located in South LA dedicated to the Kings. Another way the Kings could promote corporate sponsorship is through some type of wellness card. All card carriers would receive benefits to participating companies, and could include money off food, gas, or clothing. The card is something that can purchase through the LA Kings and will offer deals to its card carrier. VI Public Relations Public Relations are important to any organization and the Kings are no exception to this. The Kings already do an excellent job with their PR. The teams website is more than informative and gives fans a very hands on approach to press releases, game notes, and player stats/news. The idea behind good public relations is that by being perceived as good in the public’s eye will equate to more ticket sales and more support of the team. No one will support a team that is full of classless thugs, and that is why the website is so interactive. The fans have a chance to read up on their favorite players, see where they are from, and their career stats. That is fairly basic though, I propose each player prepares a short, quick, bio about themselves answering some fun questions like â€Å"what’s your favorite movie?,† â€Å"what’s your favorite food?†, â€Å"who is your favorite band?†. Questions that when answered will give the fan one more possible way to connect to their favorite athlete. Not only that, but by doing this it will give fans the chance to get to know new players. Another big part of PR is getting team new out their fast before the media gets the wrong story out there. The Kings have all updates on player personnel available on the team website and also through the teams’ Twitter and Facebook accounts. The Kings have 165-thousand Facebook fans and 49.6-thousand followers on Twitter. The Kings have really utilized social media as a positive tool while dealing with Public Relations. VII Community Relations Community Relations is similar to PR but deals more with the local community at hand rather than the view of the team under the national spotlight. For the Kings the city of LA has been very gracious hosts and the Kings have returned the favor significantly. The Kings have been in the area for the last 44 years and have maintained an excellent presence in the city. In 1996, the Kings started the Kings CARE Foundation, which is dedicated to helping less fortunate kids get through school by providing educational support the Kings were able to raise $3.5 Million since being started. This includes a $250-thousand donation that was used to help fund the Children’s Museum of Los Angeles, and another $250-thousand donation that was dedicated to AIDs victims. Another thing the Kings do is Kids Ice Knights, which donates over 10,000 tickets a year to kids who cannot afford to go to Kings games. The Kings Care Foundations hosts a silent auction every year that benefits the Children Cancer Research Fund, the items up for auction were tee shirts designed by team players and those associated with the Kings. The players all designed a dog bowl that were auctioned off, all proceeds of this went to the Society of the Prevention of Cruelty to Animals Los Angeles. The 2006-2007 campaign gave the Kings the opportunity to work with Carmen Electra’s fundraiser, Head to Hollywood, which benefits survivors of brain cancer/head trauma. The team sponsored events at their home games where Miss USA and other celebrities shot pucks into an empty net to raise money. Every Wednesday the Kings feature children up for adoption in the greater LA area. In 1998, the Kings began a scholarship fund for fallen friend Michael Jund, and has been changing the lives of its recipient for over a decade. Finally the Kings pair with Toys for Tots around the holidays to bring holiday cheer to children. The Kings take a very active role in the community. On top of all of this players are constantly visiting the less fortunate and making sure the community knows the Kings care. It is important for the Kings to maintain their strong community ties because every season starts with the off-season.

Natural Resources Essay -- Environment, Renewable, Non-renewable

Introduction Natural resources are the elements that are found naturally and useful. Natural resources include fuels, oil, natural gas, materials and timber. Natural resources could be renewable or non-renewable. Renewable are those resources that are substituted in nature e.g. animals plants and forests. Non-renewable are those resources that exist in set/limited/calculated amounts e.g. fossil fuels, coal etc Discussion The Natural resources are playing a key role to support and enhance the economy. As far as the Brazil concern, It is rich in natural resources and the new discovery(s) further fueling its growth and development towards the prosperous economy and future. Brazil is rich in the following natural resources such as: Metal Products, Fertilizer, Petrochemicals, Pharmaceuticals, Foodstuffs, Textiles, Iron and Steel, Chemicals, Consumer Goods, Plastics, Shipbuilding, Machinery, Vehicles, Clothing, Paper Products, Wood Products and Cement. In late 2007, on the southeastern coast of Brazil the world’s biggest deep-water oil field was discovered. According to the estimate, this oil field is rich with five billion to eight billion barrels of natural gas and crude oil. This discovery of Brazil is the buzzword among the major energy exporters, and has given development structure to their pre-expanding economy. Now the Brazilian currency is stronger (rising 34% against the dollar, 2009), investment is mounting (foreign direct investment was 30%, 2009) and both are now constructed upon a firm foundation. This healthy statistics is the evidence that natural resources play a major role in the development and economy impetus. It should be remembered that natural resources are the main catalyst to construct and distract the loc... ...nce of its economic stability because low unemployment rate is the indicator of improved GDP. Although, China is also projecting some good picture but it is not as much promising as the Brazil has. (Trading economics, 2010) Conclusion After discussing the China, USA, France and Brazilian Economy, one thing that is inevitable to be concluded as per topic is that, natural resources are the key catalyst and key driven of any economy. These resources are the catalyst to make the investment decision and to develop or not to develop the relation with different nations. In other words, these natural resources are the major player to shape the world and its multicultural economies. If these natural resources are financed, value added and developed properly, the prosperity and the economical sustainability is guaranteed as one can see the wealth of middle-east.

Speech for Chinese Medicine

General Purpose: To inform. Specific Purpose: To inform my audience of an aspect of Chinese culture, which is is traditional Chinese medicine. Thesis: Traditional Chinese medicine is found in nearly all countries today, which I believe would be the result of intercultural communication. INTRODUCTION I. Hello! For my presentation, I am going to talk about a certain aspect of Chinese culture, which is traditional Chinese medicine. A. TCM, for short, is a practice still used in modern China and most of the United States. B. There are two types of TCM treatments commonly used today. National Center for Complementary and Alternative Medicine, 2009) 1. Herbs 2. Acupuncture C. According to the National Center for Complementary and Alternative Medicine (2009), herbs and acupuncture are the most common; however, other practices include 1. moxibustion 2. cupping 3. Chinese massage 4. mind-body therapy 5. and dietary therapy D. For this presentation, I will mainly talk about herbs and acupunctu re, since it is the most commonly used forms of TCM. II. Herbs and Accupuncture. A. Both acupuncture and Chinese herbal medicine have been used and studied for a wide range of conditions. National Center for Complementary and Alternative Medicine, 2009) 1. Acupuncture has been used for conditions such as a. back pain b. chemotherapy-included nausea c. depression d. osteoarthritis 2. Chinese herbal medicine has been used for conditions such as a. Cancer b. Heart disease c. Diabetes d. HIV/AIDS III. According to the National Center for Complementary and Alternative Medicine (2009), TCM is considered a form of alternative medicine. A. Alternative medicine is any healing practice that isn't conventional medicine.B. Alternative medicine may be based on historical or cultural traditions, rather than on scientific evidence. (Hesketh & Zhu, 1997) C. Alternative medicine varies from country to country. (Hesketh & Zhu, 1997) [I know that culture, especially Chinese culture may differ from tow n to town in a region as large as China. The main aspects of Chinese culture include its literature, music, cuisine, martial arts, etc. , today I am only going to speak to you about one aspect which is our alternative medicine, but their very own medicine. ) BODY I. China is the only country in the world where Western medicine and traditional medicine are . . . [practiced] . . . alongside each other at every level of the healthcare system. † (Hesketh & Zhu, 1997) A. 40% of all health care delivered in China is Traditional Chinese Medicine. (Hesketh & Zhu, 1997) II. TCM practitioners use a variety of therapies in an effort to promote health and treat disease. The most commonly used are Chinese herbal medicine and acupuncture. (National Center for Complementary and Alternative Medicine, 2009) A. Chinese herbal medicine 1.The Chinese materia medica (a pharmacological reference books used by TCM practitioners) contains hundreds of medicinal substances- primarily plants, but also s ome minerals and animal products- classified by their perceived action in the body. 2. Different parts of plants such as the leaves, roots, stems, flowers, and seeds are used. 3. Usually, herbs are combined in formulas and given as teas, capsules, tinctures, or powders. B. Acupuncture 1. By stimulating specific points on the body, most often by inserting thin metal needles through the skin, practitioners seek to remove blockages in the flow of qi. . moxibustion (burning moxa- a cone or stick of dried herb, usually mugwort- on or near the skin, sometimes in conjunction with acupuncture) 3. cupping (appyling a heated cup to the skin to create a slight suction) 4. mind-body therapy (qi gong and tai chi) III. â€Å"In spite of the advent of Western practices, the Chinese have never completely ceased to employ their own art of healing, mainly because it continued to fit into their specific philosophy of life, but also because it appears that in frequent cases it was good medicine† (Risse, 1997, p. 7). A. Chinese traditional medicine, the Ayurvedic medicine of India, Tibetan medicine, and other Eastern medical systems evolved, for the most part, independently of Western scientific medicine. B. â€Å"Until the twentieth century the Eastern and Western medical systems were each considered particularly efficacious [,which means, successful in producing a desired or intended result; effective. ] by their own practitioners [ who are people actively engaged in a discipline, or profession, esp. medicine]† (Eisenberg, 1985, p. 2) IV. In an article from the Skeptical Inquirer, Joe Nickell (2012) explains his experience, where he learned about â€Å"Chinese healing techniques. † A. Nickell (2012) explains the origins of traditional Chinese medicine. B. Nickell (2012) learned that TCM is based on the five elements. V. Khalsa (2011) wrote an article titled Ancient Chinese Secrets, which explains the five herbs used in traditional Chinese medicine. A. Ginsen g B. Dong quai C. Schisandra D. Ho shou wu E. Astragalus VI.According to a newspaper article titled Chinese herbs that hurt, not heal, traditional Chinese medicine (TCM) is suffering from modern China's safety troubles and quality control. A. For centuries, traders bringing their Chinese herbs into this town made sure their first stop was the Medicine King Temple. They prayed to the Han Dynasty medical expert Pei Tong, whom the temple was built to honour, asking for their roots, fungus and berries to have the potency to cure the world's ills. The practice has long ceased, especially after the Chinese Communist Party came to power in 1949.VII. Chinese clamor for herbs to fight respiratory virus- U. N. Doctors inspect Beijing hospital A. Beijing – – The World Health Organization has no evidence to suggest that traditional Chinese medicine can prevent the spread of SARS, but the people in line at Tong Ren Tang Pharmacy don't care. There's a two-hour wait to buy herbs. Eve r since the popular Beijing Evening News newspaper ran a recipe Tuesday concocted by two experts in traditional Chinese medicine, thousands of people have rushed to pharmacies to buy the supposedly immunity-boosting elixir to†¦Conclusion I. TCM follows the belief that ancient Chinese followed many years ago, which is the same as the reasoning behind Chinese Universalism. Their reasoning include: 1. the Tao 2. the Yin and the Yang 3. and finally, the 5 elements, which are water, fire, wood, metal and earth. A. Chinese traditional thinking conceives of man as composed of the same elements as the universe. II. The origins of China's medical history are usually found in legends that come from the tradition of health care over several thousand years. A. nd where contemporary communities promises further insights into the nature of the human response to illness. B. Furthermore, medical historians and medical anthropologists have begun to focus their research on China, where a wealth of written sources permits III. References Eisenberg, D. (1985). Encouners with qi. New York, NY: W. W. Norton & Company. Hesketh, T. , & Zhu, W. X. (1997). Health in China. traditional Chinese medicine: One country, two systems. British Medical Journal 315(7100), 115-117. Abstract retrieved April 5, 2012 from http://www. cbi. nlm. nih. gov/pmc/articles National Center for Complementary and Alternatice Medicine. (2009). Traditional Chinese Medicine. Retrieved April 5, 2012 from http://nccam. nih. gov Nickell, J. (2012). Traditional Chinese medicine: Views east and west. Skeptical Inquirer, 36(2), 18-20. Retrieved April 5, 2012, from Readers' Guide Full Text Mega on-line database (H. W. Wilson) Khalsa, K. P. S. (2011). Ancient Chinese secrets. Amazing Wellness, 3(3), 36-38. Retrieved April 7, 2012, from Readers' Guide Full Text Mega on-line database (H. W. Wilson)Risse, G. B. (1973). Modern China and traditional Chinese medicine. Springfield, IL: Charles C Thomas. MacQueen, K. (2001) . The best of both worlds. Maclean's, 114(11), 44-47. Retrieved April 7, 2012, from Readers' Guide Full Text Mega on-line database (H. W. Wilson) Academic honesty. (n. d. ). Retrieved December 2, 2005, from University of Saskatchewan website: http://www. usask. ca/honesty Ancient chinese medicine and mechanistic evidence of acupuncture physiology. Medline Database TCM: Made in China. Medline Database Ginseng, Panax. MedlinePlus

Differences Between the Federalists and Jeffersonians

During the early formative years of our nation, George Washington and John Adams both opposed any development towards splitting politics into two divisions. The two early leaders thought of it to be very unconstitutional, stating that Americans need to set aside their differences and remain unified. However, the rapidly growing interests of north and south, rich and poor, and industry and agriculture were all tossed around until two major political groups were finally formed.The Federalist Party, led by Alexander Hamilton, who preferred urban life and supported northern efforts, envisioned that the new country’s federal government should have more power, and wanted it to be a replica of the British system. In addition, Hamilton strived towards the creation of national banks that would establish fiscal policy, use debt to establish credit, and regulate a national currency. However, opposing viewers feared that a stronger federal government would do nothing but wipe out the newl y born democracy.The opposing competitors such as the Jeffersonians led by Thomas Jefferson, who preferred rural life and spoke for southern efforts, believed that it would be more necessary to provide the majority of the power with the individual states. The Jeffersonians also believed that the creation of national banks was unconstitutional, and that it wasn’t permitted by our early forefathers. As differences continued to occur, Americans only saw the gap between the two political parties widening more and more.When it came to foreign policy, Jefferson and Hamilton both encouraged America to remain neutral and to not take sides. They wanted the country to build relationships with other nations, but also to stay clear of any international conflict. However, Jefferson thought that America should be helping the French efforts against the British, while Hamilton thought that war efforts should be targeted at helping their mother country of England defeat the French.As time wen t on, the differences between both parties only grew on and on. While Jefferson seized agriculture to be the backbone of the nation, Hamilton wanted the economy to be equally balanced between agriculture, trade, finance, and manufacturing. All in all, both men were very well educated. Even though they shared completely different political views, Thomas Jefferson and Alexander Hamilton both made enormous contributions in shaping the new nation, and expected nothing less than a wonderful future for the United States.

What The U.S. Can Learn From Japan Essays - Fiscal Policy, Payments

What The U.S. Can Learn From Japan Essays - Fiscal Policy, Payments What the U.S. can learn from Japan Japan and the Four Little Dragons in order to achieve their industrialization goals have a diverse set of policies ranging from limited entitlement programs to a education and government bureaucracy that stresses achievement and meritocracy. But one of the most significant innovations of Japan and the Four Little Dragons is there industrial policy which targets improving specific sectors of the economy by focusing R&D, subsidies, and tax incentives to specific industries that the government wants to promote. The United States could adopt some of these industrial policies to help foster emerging high tech businesses and help existing U.S. business remain competitive with East Asia. In Japan the government both during the Meiji period and the post World War II period followed a policy of active, sector selective industrial targeting. Japan used basically the same model during both historical periods. The Japanese government would focus its tax incentive programs, subsidies, and R&D on what it saw as emerging industries. During the Meiji period Japan focused it's attention on emulating western technology such as trains, steel production, and textiles. The Meiji leaders took taxes levied on agriculture to fund the development of these new industries. Following World War II Japanese industries used this same strategic industrial policy to develop the high-tech, steel, and car industries that Japan is known for today. Some American industries are currently heavily supported by the government through subsidies and tax breaks to farmers, steel producers, and other industries that have been hurt by foreign competition because they are predominantly low-tech industries. But this economic policy of the U.S. is almost a complete reversal of the economic policies of Japan and the Four Little Tigers; instead of fostering new businesses and high tech industry it supports out of date and low tech firms who have political clout. The existing economic policy of the United States fails to help high tech businesses develop a competitive advantage on the world market instead it stagnates innovation by providing incentives primarily to existing business. The structure of U.S. industrial policy like the structure of an advance welfare state has emphasized rewarding powerful lobbying groups and has not targeted emerging sectors of the economy. The current U.S. industrial policy is a distribution strategy and not a development strategy. Instead of this ad-hoc industrial policy the United States should follow Japan's model of strategic targeting of emerging technology. The U.S. instead of pouring its money into subsidies and tax breaks for failing low-tech industries should provide loans, subsidies and R&D money for firms that are producing high technology products. Unfortunately, there are several impediments to copying Japan's model: first, tremendous political pressure from interest groups forces politicians to give corporate welfare to failing established firms and not emerging firms. Second, it is difficult for a government to select which sectors of the economy it will target. But despite these obstacles the U.S. is now confronted with trading powers who have coordinated government programs to foster the development of new technology; in comparison the U.S. governments reliance on individual initiative and a lack of government support for new industries has allowed Japan and the Four Little Dragon's to catch up to the U.S. in the area of high technology. In the coming years the U.S. could not just lose its advantage but fall behind if it fails to redirect government subsidies from failing firms to emerging sectors of the economy copying Japan's industrial development model.

Emerging Standards of Care Paper Essay Example | Topics and Well Written Essays - 1750 words

Emerging Standards of Care Paper - Essay Example The organization is committed to associate effective research in order to render beneficial healthcare services to the people as well as to keep them more informed regarding the quality of the organization’s healthcare services (Agency for Healthcare Research and Quality, 2012). The organization is further well-known for its holistic role in the healthcare service through providing an effective healthcare support to people in various categories including culturally, linguistically diverse groups of people as well as the people with limited English proficiency (LEP) across various regions of the world (Agency for Healthcare Research and Quality, 2012). The paper intends to define appropriate culturally competent care of AHRQ and identify the issue or vulnerability with regard to providing healthcare services for culturally diverse people. Furthermore, it will focus on identifying the affects towards delivery of nursing care in places where standards are being met and places whe re neglected. Culturally Competent Healthcare Service Culturally competent care can be recognized as an ability that the members of the organizations should have in terms of providing healthcare services to people from various cultures. ... healthcare services, AHRQ is considered as one of the major and leading healthcare organizations, which facilitates a range of healthcare plans for multi-ethnic members as well as develops the services for culturally and linguistically diverse people (Agency for Healthcare Research and Quality, 2012). In the context of enhancing healthcare services, the organization is significantly involving its medical specialties according to the age group and culturally diversified patients. Moreover, AHRQ is further committed to develop its cultural sensitivity in order to refine the services according to the cultural trends. The cultural competence aspect of any healthcare institution may not involve the same process of treatment with which the organization treats its patients in very basic and typical ways. It is significantly focused on delivering higher customer value and understanding the various ways of satisfying a patient within the clinic, communicating with the clients in order to ensu re the best potential outcome of the organization. With the huge and rapid growth related to diversification in the US, communities considerably compel the organizations to identify the increasing opportunities that are available in the country. Therefore, the caregivers of the organizations are highly focused and dedicated on the culture and linguistic behaviors of the communities in terms of providing healthcare facilities. The utmost effort and effective healthcare services of the members are significantly enhancing the culturally competent care of AHRQ in the growing market of the US healthcare industry (Agency for Healthcare Research and Quality, 2012). Served Population and Issues in the AHRQ AHRQ can also be considered as one of the three major organizations in terms of its position

In the instruction Essay Example | Topics and Well Written Essays - 250 words - 1

In the instruction - Essay Example Each of these components is essential when understand the information an image portrays. The ability to derive meaning from any image of everything we see—to write and read visual language— is known as visual literacy. It refers to being vision-competence a person can develop by viewing and while having and integrating the other sensory experiences. Developing these competencies is important to normal human learning since they allows a visually literate human being to discriminate and interpret visible objects, symbols, or actions that he or she encounters in the environment. By creatively using these competencies, the person is capable of communicating with others. Another form of literacy is new Literacies. These are digital literacies (online, phones, messaging, sms, and computers. New Literacies comprises of letters, symbols, sounds, colors, and graphics to extend our language and how we communicate. On the contrary, information Literacy refers to the ability to recognize what information is required, understand how that information is organized, find the best sources of the information for any given need, discover those sources, assess the sources analytically, and share that information. In simple terms, it is the know-how of universally used research